New On-Line Kosher Store to Ferret Only Healthy Foods

June 20, 2024

New On-Line Kosher Store to Ferret Only Healthy Foods

“Ess Gezunt” (www.essgezunt.com), a new on-line portal for promoting eating healthy, will help people searching for specific healthy foods find them on one dedicated portal, it was announced by Chany Schwartz, founder of the new website. Its mission is “to help people easily find healthy quality and tasty products that promote good health and well-being,” according to Mrs. Schwartz, CEO of Ess Gezunt. 

The new site will help people avoid the oft tedious task of searching ingredient panels in supermarkets to ensure that the product is good for them. Said Mrs. Schwartz: “Here consumers will be able to find the latest gluten free products, the foods that are either sugar free or lower in sugar, and those foods that are free of allergens and low or lower in sodium.” Ess Gezunt! means eat healthy, which is the main goal of the site.

Americans are eating healthier and in general living a healthier lifestyle. According to Statista Consumer Insights, 50% of Americans claim to be actively trying to eat healthy. “They are starting to eat a healthier diet, but still have a long way to go,” suggests a study (which included Harvard research- September. 24, 2019) in the Journal of the American Medical Association (JAMA). Ess Gezunt will help people learn about the latest trends in eating healthy, enabling them to actually view and purchase some of the products with an easy to negotiate platform. 

Approximately 17% of adults aged 20 and over reported being on some type of special diet, with a greater portion (19%) being women. One of the major categories of specialty health foods is gluten-free. Avoiding allergens is another major concern of American consumers with nearly 20 million people believed to have food allergies. Seven percent report being on a low-carb diet, many on the popular keto diet, continuously increasing since 2018, according to a survey conducted by the International Food Information Council. One of the main reasons for the increased popularity of a low-carb diet is the growing number of diabetics in the US. In 2021, 38.4 million Americans, or 11.6% of the population.

In a recent survey, 57% of food consumers want more choice or control over the sodium content in their food. 61 percent of respondents are trying to limit sugars in their diets. Retail sales of all free-from sugar products in the US are $14.3 billion.

The Ess Gezunt website will be an advanced e-commerce site. Customers will be able to search for the products that they use, purchase directly on the site, and create a personal cart. They can register with a username and password where basic information about visitors will be maintained. They will be able to reorder products they use frequently and expedite shipment if necessary. They will also be able to access a great deal of information such as the latest new products.